Everyone goes on about new car smell especially the yanks but new trainer smell is the new new car smell. New trainer smell is great. It’s a mix of new rubber, leather, glue, sweatshop kid sweat and a joint government/Nike conspiracy of an addictive cocktail of drugs to make you want to buy new trainers. During the peak of my sneaker-snorting addiction in the mid-90's my life was ruined, my girlfriend had left me, I had to declare bankruptcy and I couldn't leave the house without strapping on a new trainer to my nose. My only hope was the trainer equivalent of the Betty Ford clinic, the Jordan Shelltoe Priory. Salvation was through the bare foot, beach walking treatments, weekly tests of walking past JD Sports without entering and the final test of walking on hot coals. A number of times the staff caught me drawing logos and symbols on my feet which escalated to me claiming I had invented the world's first invisible and lightest Air Max. Creosote was substituted a...